Redesigning Call One's Visual Identity
Call One was a business technology provider newly offering high investment cloud-based communication services.
CHALLENGE
How could the organization shift upmarket while retaining the company's reputation for top notch service?
Before Brand Redesign
My Role / TEAM
After recognizing the need for a rebrand, I pitched, designed and established a new visual identity in collaboration with the Marketing Director, who was also leading the rebrand overall. The team's constraints included:
Team size (one Designer, one Communications Manager, one Marketing Director)
shortened deadlines
limited budget
Brand Concept Options (3):
Logo Sketches:
A New IDENTITY
The identity establishes a refined and confident look to elevate the brand. The intention was to communicate that Call One was in the process of transitioning to a partner-focused team of business tech experts.
