Branding a Language Learning App

Glue is a concept for a chatbot app, helping people learn new languages on their phones. Users would be able to learn their chosen language via mini-lessons and conversations with the chatbot on their mobile app.

CHALLENGE

How could I create a brand identity for the new language learning app that would highlight the intuitive experience of interacting with the chatbot itself? Ensuring that every user has a delightful experience, downplaying the robotic nature of the chatbot by making the app seem more personable was top priority.

PROCESS

Starting with market and consumer research of the language learning and chatbot industries, I identified trends of existing language apps and created a differentiating mood board to reflect the intended tone of the brand. I experimented with logo, name, texture, icon and pattern ideas with mixed media until I found the right mix of unique personality and legibility.