Taylor Barstow
Campaign - making summer memories backpacking - Google My Business post.png

Illustrating a Photo Lab's Campaign Imagery

Design Systems / Implementation

Campaign - making summer memories backpacking - Google My Business post.png
 

Illustrating PhotoLounge’s Summer Campaign

PhotoLounge is a Philly-based retailer providing all things photography to Philadelphia’s creative community for 24 years and counting.

CHALLENGE

How could the content team’s first official campaign connect with customers on an emotional level, expanding the value PhotoLounge provides beyond its physical products?

 
 

My Role / TEAM

Once the team narrowed in on the campaign “Making Summer Memories”, I presented:

  • 9 thumbnail concepts of common summer activities we expected PhotoLounge customers would be enjoying

  • drafted 3 visual design directions to explore the desired tone

  • illustrated 4 scenes based on chosen tone, each targeting at unique buyer persona

 
 

CONSIDERATIONS

To ensure customers experienced consistent brand messaging, I made sure that:

  • illustrations did not specify a product, instead focusing on an emotional memory

  • palette needed to include colors from product iconography

  • minimal spatial depth and object detail to reflect semi-flat product iconography

  • each image’s content could be formatted for omni-channel distribution

 
Campaign - making summer memories wedding - Google My Business post.png