Designing OFW's Promotional Materials

Omaha Fashion Week is a growing creative commerce event for which I applied and was hired as the graphic design intern for the summer season.

CHALLENGE

How could our team increase sponsorships, attendance and drum up press for the up-and-coming event?

THE SOLUTION

By using a monochromatic color scheme and motifs of sewing needles and thread, we aimed to communicate the high caliber of the participating fashion designers and their artful attention to detailed, artistic garment collections.

My RolE

• designed aesthetic of marketing materials including event invitation, poster, tshirts, and buttons under the Operations Director and Project Manager